Ukrainian DJ and producer Miss Evelina introduces her new label NØERA ahead of its Amsterdam Dance Event debut. She discusses the ideas behind her ‘Offline’ EP, her roots, creative independence, and why genuine connections matter more than social media visibility.
Photo credit Miss Evelina Official
For Miss Evelina, launching NØERA is about creating a platform that reaches beyond music releases. Her new label brings together artists, ideas, and live experiences, starting with its first showcase at Amsterdam Dance Event on October 21st at Panama Amsterdam.
The project arrives alongside ‘Offline,’ a three-track EP released on October 9th that reflects on the distance between digital communication and real life. The event brings together TH;EN, Mila Journée, ENAI, Mark Hoffen, Skuro, and other artists.
In this conversation with EG, Miss Evelina talks about her Ukrainian identity, building NØERA, the community behind Hot Girls Love Techno, and the difference between being noticed and being remembered.
EG: Hi Miss Evelina, welcome to EG. Where are you today, and how are you feeling as you prepare for such an important moment in your career?
Miss Evelina: Thanks for the invite. I’m in Amsterdam right now, after a very long journey from Thailand, and honestly, these days have been a beautiful kind of chaos!
We’re just days away from the very first NØERA showcase at Amsterdam Dance Event, and this year feels especially meaningful to me.
I’m not just performing at ADE – I’m bringing my own record label to one of the world’s biggest electronic music events, with an incredible international lineup featuring TH;EN, Mila Journée, ENAI, Mark Hoffen, Skuro, and many other talented artists.
Having such amazing artists become part of something I’ve created is both a huge honor and a big responsibility.
It’s exciting, a little overwhelming, and incredibly emotional to watch a vision that once existed only in my imagination come to life.
And the best part? This is only the beginning of NØERA‘s story.
EG: Before electronic music became your profession, what was your earliest connection with music? Was there a particular moment or experience that made you realize this was the path you wanted to follow?
Miss Evelina: Music has been part of my life since childhood. I studied at music school, where I developed my first connection with classical music, melodies, and harmonies.
But discovering electronic music changed everything for me.
I became fascinated by its ability to connect thousands of strangers through one shared emotion. No words, no explanations, just music.
I don’t think there was one particular moment when I decided to become an artist. It was more of a feeling that kept growing until I realized I couldn’t imagine my life any other way.
Music stopped being something I simply loved and became something I wanted to live for.
EG: You’ve built an international career while maintaining your Ukrainian roots. How has your background shaped the person and artist you’ve become, and what parts of that identity do you carry into your music?
Miss Evelina: Being Ukrainian has shaped so much of who I am. I think we carry a particular kind of strength, determination, and ability to keep moving forward, no matter what life throws at us.
I’ve lived in different countries, explored different cultures, and met incredible people around the world. Each experience has influenced me creatively, but my roots have always remained an important part of my identity.
I’m incredibly proud to represent Ukraine on the international electronic music scene.
And if there’s one thing my background has taught me, it’s to never give up on something you truly believe in.
You can build your life anywhere in the world, but you’ll always carry a piece of home within you.
EG: Launching your own label marks a new chapter in your career. What made now the right time to create NØERA, and what do you want it to represent beyond releasing music?
Miss Evelina: I’ve always been someone who loves creating things from scratch. And at some point, I realized I didn’t want to simply follow an existing direction. I wanted to create my own.
That’s how NØERA was born.
For me, NØERA is much more than a record label. It’s a creative universe where music, art, fashion, culture, and people come together.
I want it to become a platform for talented artists, fresh ideas, and unforgettable experiences.
Launching our first official showcase during ADE is a huge step toward that vision.
And our philosophy says it all: “We don’t follow trends. We start eras.”
That’s exactly what I want NØERA to stand for.
EG: Your new EP ‘Offline’ arrives at a time when so much of our lives revolves around screens and digital connections. Has your own relationship with technology and social media changed, and what do you think we’re losing when we become too disconnected from real experiences?
Miss Evelina: I think we’re living in a strange paradox. We’ve never been so connected digitally, yet sometimes we’ve never felt so disconnected from real life.
As an artist, social media is a huge part of my everyday life. We’re constantly creating content, answering messages, checking notifications, and thinking about what’s next.
And sometimes we’re so busy documenting our lives that we forget to actually experience them.
That’s exactly what inspired my new EP, OFFLINE, released on my own label NØERA.
The three tracks – ‘CREW,’ ‘ALIVE,’ and ‘NO SIGNAL’ – represent a journey back to real connections, real emotions, and living in the moment.
The message is simple: Find your crew. Feel alive. Lose the signal.
Because sometimes the best moments happen when nobody is looking at their phone.
“Find your crew. Feel alive. Lose the signal”
EG: When you’re creating music, what usually comes first: an emotion you want to express, an idea you want to explore, or the feeling you imagine people experiencing on the dancefloor? Can you walk us through how that initial spark becomes a finished track?
Miss Evelina: For me, music always starts with an emotion. I’m mostly inspired by people, experiences, and moments from my own life. Sometimes it’s a beautiful memory, sometimes a person who left a mark on me, and sometimes something I haven’t quite found the words to express.
I believe every great track should make you feel something. It might bring back a memory, take you somewhere you’ve never been, or awaken an emotion you didn’t even realize was there.
Every track I create carries its own story, meaning, and message. And that’s what matters most to me.
A track can be technically perfect, with flawless production and incredible sound design, but if it doesn’t make me feel anything, something is missing.
When I’m creating music, I try to translate those personal emotions into melodies, rhythms, and sounds. And the most magical part is watching something that started as my own experience become meaningful to thousands of people on a dancefloor.
Because for me, the best music isn’t just something you hear. It’s something you feel, something you remember, and sometimes, something that stays with you long after the music stops.
EG: Your productions have attracted support from artists such as ARTBAT, Korolova, and David Guetta. Do you remember the first time an established artist supported your music, and how did that experience affect your confidence or ambitions?
Miss Evelina: It’s an incredible feeling when artists you’ve admired and respected start playing and supporting your own music.
I think every producer knows that feeling when you realize that something you’ve created in your studio is now being played on stages around the world.
Having support from artists like ARTBAT and Korolova, and hearing that David Guetta played my music, was definitely a special moment for me.
Another huge milestone was when my ‘Rise of the Soul’ EP reached No. 1 on Beatport’s Global Releases chart and No. 1 in Melodic House & Techno Releases earlier this year.
But what I’ve realized is that success doesn’t make me feel like I’ve reached the destination. Quite the opposite. Every achievement opens my eyes to how much more is possible.
And honestly, the more I achieve, the bigger my dreams become.
EG: You’re bringing NØERA to Amsterdam Dance Event with an international lineup and a dedicated visual concept. What was your thinking behind the artists you invited, and what would make you leave Panama Amsterdam feeling that the night had achieved something truly meaningful?
Miss Evelina: From the beginning, I knew I didn’t want to create just another party. I wanted NØERA to have its own identity, atmosphere, and story.
Every artist was chosen for a reason. I wanted to bring together different sounds and personalities that would create one unforgettable musical journey, supported by a unique visual experience.
But honestly, what would make me happiest is looking around the dancefloor and seeing people completely lost in the moment. Dancing, connecting, forgetting about everything else, and just feeling alive.
Because people might forget the details of a night, but they’ll always remember how it made them feel.
And the exciting part? This is just the beginning!
As big as this first showcase feels, it’s only the first chapter of a much bigger story. My ultimate dream is to create our own NØERA music festival with a completely original concept, bringing music, art, and people together in a way nobody has experienced before.
We’re starting with one night in Amsterdam, but trust me, we’re dreaming much bigger. And there are plenty of surprises ahead!
EG: You’ve also created Hot Girls Love Techno, another project centered on bringing artists together. What have these experiences taught you about building genuine relationships in an industry that can sometimes feel more competitive than collaborative?
Miss Evelina: I’ve always believed in the power of women supporting women, and that’s exactly the spirit behind Hot Girls Love Techno.
It’s about bringing together women from all over the world who may have completely different backgrounds, cultures, personalities, and stories, but share one beautiful thing – their love for electronic music. I wanted to create a space where women inspire each other, celebrate each other’s success, and grow together instead of competing.
But this philosophy actually goes much deeper for me.
Three years ago, I went to Burning Man, and that experience genuinely changed the way I see the world. I was amazed by how naturally people helped complete strangers, shared what they had, and gave without expecting anything in return.
I remember asking myself: Why can’t the whole world work like this? Why can’t we simply help, inspire, and support each other without always expecting something back?
That experience taught me something incredibly valuable – genuine connections aren’t built through competition or personal gain. They’re built through generosity, trust, and the willingness to give.
And that’s exactly what I wanted to bring into Hot Girls Love Techno, and now NØERA. Not just music projects, but communities where people genuinely connect, support one another, and feel part of something bigger.
I’ve never believed that someone else’s success takes anything away from mine. Quite the opposite.
I think we become stronger when we help each other grow.
Imagine what we could create if we spent less time competing and more time inspiring and supporting one another.
That’s the kind of future I believe in. And if I can bring even a little more of that spirit into the world through music, then I’m creating something that truly matters to me.
EG: Electronic music has become increasingly focused on visibility, branding, and social media numbers. Do you think being noticed matters more than being heard? How can artists protect their individuality?
Miss Evelina: Sometimes I joke that being a DJ today means having five different careers at once – producer, performer, content creator, marketing expert, and somehow your own PR manager! (Laughs) But honestly, I think there are two sides to everything.
On one hand, social media has created a world where attention can sometimes be mistaken for talent. But on the other hand, it’s opened incredible opportunities for independent artists.
Think about it. Not so long ago, getting your music heard often meant finding the right connections, labels, or people in the industry. Today, you can literally upload a track from your bedroom, and tomorrow someone on the other side of the world might discover it. I think that’s pretty amazing!
Of course, the rules of the game have changed. But the world is constantly changing, and whether we like it or not, we have to change with it.
I personally love fashion, visual storytelling, and creative branding. They’re all part of my artistic identity, and I believe they can beautifully complement music.
But there’s a big difference between being noticed and being remembered.
For me, the key is finding a balance – embracing the opportunities of today’s world without losing your individuality or compromising your sound just to follow an algorithm.
Because trends might make you popular overnight, but authenticity is what makes people remember you for years.
And at the end of the day, music should always be at the heart of it all.
“There’s a big difference between being noticed and being remembered”
EG: Looking back at your journey so far, what has been the most unexpected lesson you’ve learned about yourself? Is there a piece of advice you would give to the Evelina who was just starting out?
Miss Evelina: You know what’s funny? The more I achieve, the more I realize how much I still haven’t tried. And honestly, I think that’s the most exciting part!
I’ve discovered that I’m probably more curious than fearless. I have doubts, I overthink things, and sometimes I look at my own ideas and think, “Evelina, are you crazy? How are you actually going to pull this off?” (Laughs) But then another thought comes along: “But what if it actually works?”
And somehow, curiosity usually wins!
NØERA is a perfect example. As an artist, I started imagining the kind of experience I wanted to see in the electronic music scene – where music, art, creativity, and people come together in a completely different way. And at some point, I thought, “Why am I waiting for someone else to create it? Why not try building it myself?”
And here we are, preparing our very first showcase at ADE!
I think we live in an incredible time, with more opportunities than ever to turn even the craziest ideas into reality. But sometimes we talk ourselves out of them before we even begin.
So, if I could give my younger self one piece of advice, it would be:
“Don’t wait until you’re fearless. Stay curious, take chances, try things you’ve never done before, and never let the fear of failure stop you from discovering what you’re capable of.”
Because the most surprising thing I’ve learned about myself is that I still have absolutely no idea what I’m truly capable of. And I can’t wait to find out!
EG: Finally, once the excitement of ADE settles, what comes next? What ambitions or creative ideas are you most eager to pursue, and what would you love people to associate with the name NØERA five years from now?
Miss Evelina: First of all, I’d love to get some sleep! (Laughter) Unfortunately, that’s probably not happening anytime soon. I still have a few more shows during Amsterdam Dance Event
