Vevo expands Vevo Evolve with nostalgia-based audience targeting
New research highlights how shared nostalgia strengthens emotional engagement across generations. Photo credit: Vevo – Official Vevo has expanded its Vevo Evolve advertising platform with a new nostalgia-based buying capability, allowing brands to target audiences through culturally significant music video moments. The announcement is supported by the company’s new ‘Then is Now’ research, which explores how nostalgia influences consumer behaviour across Gen Z, Millennials, and Gen X. Surveying nearly 2,000 consumers across the US, UK, and Australia, the study found […]