Tech firm Tiny acquires 66% of DJ software Serato

Aiming for strategic growth and independence.

Photo credit: Serato – Website

Canadian tech investment company Tiny has acquired a 66 percent majority stake in Serato, the iconic DJ software brand based in Auckland, New Zealand, according to the New Zealand Herald. The deal, priced at  $66 million, is expected to close later this quarter, pending shareholder and regulatory approvals.

Serato cofounder AJ Wilderland welcomed the move, citing Tiny’s “long-term vision and strategic approach” as aligned with the future of the company. Tiny CEO Jordan Taub echoed the sentiment, describing the partnership as a “unified vision for Serato’s future’ and hinting at ‘thoughtful” expansion plans that build on the brand’s legacy.

The acquisition comes less than a year after Serato’s previously proposed merger with AlphaTheta—Pioneer DJ’s parent company—was blocked by New Zealand’s Commerce Commission. The agency warned that the merger would likely reduce competition in both DJ software and hardware markets.

Tiny’s purchase positions Serato for continued independence and growth, maintaining its presence as a key player in the global DJ and music tech scene.